At DAC I had the honor of being interviewed by EE Times editor Brian Fuller on my experiments with social media to connect to the communities of engineers that use the products and capabilities I help bring to market. Specifically, I shared with Brian the channels I've seen work well so far, which ones are starting slow but are still promising, and ones which are just not a fit. We also discuss what the future may hold for EDA and social media -- a future that's a lot closer than many realize.
To play the video, click on this link: http://bcove.me/oj7mkdrb
Question: are you seeing similar trends in your company and customer base? Please share your thoughts below, tweet them, or contact me offline.
Joe Hupcey III
On Twitter: @jhupcey, http://twitter.com/jhupcey
Brian's reflections on our discussion:http://greeleysghost.brian-fuller.com/2011/06/22/engineers-and-social-media-the-saga-continues/
The embedded EDA "apps" market referred to in the interview is the "OrCAD Capture Marketplace":http://www.cadence.com/Community/blogs/ii/archive/2011/05/11/orcad-capture-marketplace-an-interactive-application-driven-approach-to-eda.aspx
Follow Brian's "Drive For Innovation" - literally a cross-country journey in a Chevy Volt to "innovation hubs across America interviewing engineers, entrepreneurs, innovators, students and the occasional mad scientist; and blogging and posting video updates about their experiences" -- via one of several social media channels:
And of course, there is a good ol' fashioned website: http://www.driveforinnovation.com/