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SANTA CLARA, Calif.—Increasing technology complexity, time-to-market pressures, and the quickening pace of innovation are forcing a “sea change” in electronics system design that can only be navigated by thinking differently about systems.
That was the message from Cadence CEO Lip-Bu Tan, who kicked off the company’s annual CDNLive Silicon Valley event here with an overview of industry challenges and opportunities and the announcement of the company’s new digital implementation technology, Innovus Implementation System.
Delivering the first of three keynotes at the convention center on the first of two full days, Tan said:
“A lot of systems companies initially depended on third parties to provide the chip and the IPs. They started to get more vertical to create more value by aggregating, and that means you have to do silicon and software yourself.”
Tan said that by embracing more aspects of the value stack, from IP up through application software, companies can optimize their products, reduce risk, improve the user experience, and extract more value in return.
“This is a sea change happening. We're delighted to see it happening,” he told a standing room-only audience.
Tan then walked listeners through a series of technology challenges (and achievements) that the industry has confronted.
To address this, Tan said Cadence evolved culturally and technologically to enable system designs across all segments, from IP to chip to board to package.
“We don't want to to just provide the best tool and solution but also the best IP, the best packaging in terms of signal integrity and power analysis--so the whole system hardware-software codesign and coverification and also system analysis. (In this way) you don't wait until you've developed the chip and realized you're consuming too much power and you have to go back and respin. At the advanced nodes, the mask costs are going to kill you.”
He described Cadence—which recently was named one of the 100 Best Companies to Work For by Fortune magazine—as driven by a culture of innovation that has produced 10 new products in the past 2 years as well as expanded its portfolio of design and verification IP.
A signal achievement, he said, is the launch of the Innovus Implementation System, which delivers 10-20 percent better PPA and up to 10X improved turnaround time and already has been used to develop products.
Pointing out Senior Vice President Digital and Signoff Group Anirudh Devgan, who oversaw the development of Innovus as well as the Tempus, Quantus QRC, and Voltus products, Tan said:
“Three years ago, I invited Anirudh to join me, to be my partner to drive something to change the landscape of digital implementation. We're excited to talk about this next-generation place-and-route technology.”
Tan also highlighted ecosystem partner ARM, whose engineering teams used Innovus in the design of the ARM Cortex-A72 microprocessor, unveiled recently, and achieved 5X runtime speedup with the technology.
—Anirudh Devgan Q&A: What’s Lacking and What’s Needed in Digital IC Implementation
—CDNLive Silicon Valley 2015: Implementation Challenges for Large 28nm SoCs