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Each week, it's possible for me to visit a good number of customers. I usually ask the question below these days (out of curiosity, since this tool is new), and the dialogue sometimes goes like this:
Me: Hey ______ , did you know that we have a new ECO solution for the front-end?
Customer: Nope, don't know what you're talking about.
Me: Conformal ECO! Seriously, it's been out for a long while now, I can't believe no one told you or you didn't read about it. It's so hot!
Customer: I've been busy, don't think I got any info on it ... blah blah blah ...
I've been pondering, how well have we been reaching out to our customers in general, with new product info and updates that matter? How can we improve?
Given that as engineers and management, we get a ton of emails every day, how do we (our friendly Cadence email blasters) deliver these updates without being a burden to you.
Or are we doing a good job?
Did you know about Conformal ECO before you saw it mentioned here (it's our new automated ECO logic generation tool)?
Please leave a comment, if "yes" or "no", and how you heard about it (or how you wish you heard about it). Thanks!
Yes! It is hot! It has been very interesting to observe design teams first dabble with it and then broadly deploy. ECOs are a fact of life, and a way of life for many teams. Often entire design flows are designed around the expectation of many ECOs that will have to be cooked in short order at the last minute. With Conformal ECO in hand it is interesting to watch design teams purposefully expand the notion of ECOs and treat more of more of "design" as an "ECO"