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Here in the U.S., in recent years we've seen all kinds of commercials on TV for prescription pharmaceuticals. Needless to say, they have to figure out how to sell something that is very intangible in most cases. This is not unlike algorithm-oriented EDA software!
So we decided to have some fun and make a commercial that describes our multi-objective optimization in Encounter RTL Compiler with embedded Encounter DFT Architect. If you want more information on multi-objective global optimization, check out the global synthesis whitepaper. In the meantime, enjoy the commercial!