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It is always great to see when customers confirm what we in product management put forward as key elements for our product. As my team owns the product management for emulation, DAC 2015 in San Francisco was once again a great opportunity to check in with customers. And given that that imitation is the proverbial sincerest form of flattery, it was even nice to see the competition join the camp and putting more than their prime use model “Simulation Acceleration” forward by adding low-power caabilities. DAC 2015 confirmed that versatility of use models, a criterion we have been putting forward for years, more than ever is key for emulation and its return on investment (ROI).
Not too long ago in 2014, we were discussing use models in a roundtable moderated by Ed Sperling and, as part of the Palladium XP II launch in 2013, my team and I wrote a whitepaper specifically on use models. And earlier this year, I sent a list of 23 different use models supported by the Palladium XP Series to Ed Sperling, which he covered in his article “Emulation Uses Increase”.
The customer theatre at DAC 2015 was a great showcase of customer experiences with both Palladium and Protium platforms. Here are a couple of the highlights and you can even click through to watch the actual presentations:
Bottom line, DAC was a great confirmation that versatility of use models is key for emulation. Our customers are not only using the Palladium platform for tens of projects in parallel, but also for different use models. And there is no shortage of new use models still to come, as, for example, George Zafiropoulos from National Instruments presented on post-silicon testing and its connections to pre-silicon verification. Use model versatility as found in the Palladium XP platform makes the best use of emulation as a very valuable resource.