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It's CDNLive EMEA! Well, not today, Monday, Tuesday and Wednesday, May 6 to 8 at the Infinity Hotel in Unterschleißheim (in the suburbs of Munich near the airport).
I will be there and will write about some of the presentations. But read on, and find out what I'll also be doing in the exhibit hall.
The first thing you should do is download the CDNLive App. This has the complete agenda, so you can plan your day. If we need to communicate any last-minute changes, then this will be done via the App. You don't have to wait until CDNLive starts to do this, you can download it right now. If you attended any CDNLive last year and didn't assiduously clean up the Apps on your phone, you may have it already. You'll just need to log in again.
Each day there will be a competition on the App. You get points by submitting comments and photos, liking comments, and so on. At the end of the day, the top 20 on the leaderboard will be entered in a raffle for a JBL Charge 4 portable Bluetooth speaker. If your phone is out of battery, the speaker will charge it up too. So you did already download the App, didn't you?
Tom Beckley, the GM of the custom IC and PCB group opens the day on Tuesday in the keynote hall downstairs.
He hasn't hinted to me what he's going to talk about, so here's a picture of him with his friend Pepper at CDNLive Japan last year.
Following Tom will be a keynote by the head of system group activities in the automotive division of Infineon.
Hans Adlkofer studied electronics with a focus on semiconductor, and then started his career at National Semiconductor (now part of TI) in market, with a focus on ASICs for automotive. Then he went to Giesecke & Devrient. Despite the fact that you've probably not heard of them, G&D is the world leader in smart cards (credit cards, mobile SIM cards) and other security technologies. He stayed in smart cards when he moved to Infineon (still then a part of Siemens) where he headed an application center for security and smart card ICs, before transferring to Singapore to head up business operations for Asia in the same area. In 2003, he took responsibility for sensors, mainly for automotive. Since 2009 he has been in his current position.
Plus, of course, Cadence.
Visit 10 of these partners and get your passport card stamped, and then you can claim a CDNLive blanket and pillow. Don't be cold on the plane back home, be cool instead.
In the expo, you can meet with Cadence's partners:
I'll be in the expo on the Cadence booth giving away my new book A Year of Breakfasts 2018. This contains 25 posts from Breakfast Bytes last year, grouped into the top topics last year. I picked security, automotive, artificial intelligence, 5nm and EUV, semiconductor in China, and silicon photonics.
If you let me scan your badge, you'll be signed up for Sunday Brunch (if you aren't already), the weekly email you get sometime on Monday afternoon in Europe. Yeah, a bit late for brunch. Enjoy afternoon tea.
On Tuesday evening there will be a special event as usual. Dinner will be served. And beer, of course. This is Germany. As a hint to the evenings entertainment, maybe cachaça will be served, too.
The heart of CDNLive are the technical tracks. This year the tracks are:
At CDNLive in San Jose, we gave away socks. But it's nearly summer, so we thought flip-flops would be more appropriate. Vote for your favorite presentations on the CDNLive mobile App (you did download the App, right?) and show that you did at the information desk and you will receive a pair of flip-flops. Be the coolest guy on the planet this summer when you walk into the club in Ibiza in the footwear everyone else envies.
Details of the whole conference are on the CDNLive EMEA webpage.
Sign up for Sunday Brunch, the weekly Breakfast Bytes email