CadenceLIVE Israel 2020 Preview

Coming up on November 3 is CadenceLIVE Israel. Google tells me that date is 16 Heshvan 5781 on the Hebrew calendar, which sounds way cooler. In normal times, I'd be getting on a plane for the 14-hour flight from San Francisco direct to Tel Aviv, but of course, it's all virtual this year. I'm glad I took a week last year to drive around and see many of the places that are famous from the bible: Jerusalem, Bethlehem, the Sea of Galilee, Jericho. I literally touched the border to Lebanon. And by "literally" I don't mean figuratively, as is so often the case. There is a museum in a tunnel where the old railway line ran, and the wall across the tunnel onto which they project their documentary is actually the border.

Anyway, why should you attend CadenceLIVE Israel, given that visiting Jerusalem and Tel Aviv is not part of the package?

Keynotes

Lip-Bu Tan, Cadence's CEO, will open the conference at 09:30 (Israel Standard Time, since daylight saving ended last weekend) with a keynote titled The Data-Centric Electronics Revolution. One of the catchy phrases that you hear all the time is that "Data Is the New Oil". I like to point out that data is more like oil than you think. Without a lot of processing, it is not very useful. Maybe neural networks are the new refineries.

Next up, Anirudh Devgan, Cadence's President. He will be presenting on Computational Software for Intelligent System Design.

The guest keynote is Aharon Aharon, CEO of the Israel Innovation Authority. His presentation—no prizes for guessing that it is going to be about innovation in (checks notes) Israel—is titled Startup Nation: A Government Facilitating Innovation. The Israel Innovation Authority is an independent public entity that operates for the benefit of the Israeli innovation ecosystem and the Israeli economy as a whole. Aharon has a background in both academia (he lectured for 15 years at Technion), big companies (he was a senior executive at IBM), and a founder and board member at startups (Camero, Discretix, Seabridge, Zoran).

Note that the keynotes will not be available for replay afterward. You have to watch them when they are presented. Most of the other presentations will be available for replay for several weeks after the conference (though not all, so it is always safest to watch at the designated time).

Technical Tracks

There will be seven technical tracks for the rest of the day. They are:

• IP and block verification (with TI, Veriest, NVIDIA, AWS)
• SoC and system verification (with Intel, Autotalks, Maxlinear, Veriest)
• Custom and analog design (with Inspect, Tower Semiconductor, Intel)
• Digital implementation and signoff (with Arm, GLOBALFOUNDRIES, TSMC)
• IP solutions
• Cloud (with AWS, Microsoft Azure, TSMC)
• PCB and system analysis (with TI, EDAis, Flowcad)

Of course, Cadence is also presenting in all of the tracks.

Women in Tech

At the end of the day, at 16:00 (4:00pm if you aren't used to a 24-hour clock), there will be a special session Women in Tech: How to Build Your Brand presented by Alessandra Costa, VP Technical Field Operations. In this talk, Alessandra speaks about her unique journey to become Vice President of North America Field Operations at Cadence, and what she learned along the way.

Designer Expo

During the event hours, there will be a Designer Expo. The main time is from 12:00 to 14:00, since the technical tracks are not running then. Normally, we'd provide attendees with lunch, but this year it's whatever is in your refrigerator.

The expo features many of Cadence's partners. So come and visit Arm, GLOBALFOUNDRIES, TSMC, Samsung, UMC, ClioSoft, AWS, Doulos, Green Hills Software, HCL Software, HDL Design House, IC Manage, imec, Magwell, Microsoft Azure, Sigasi Studio, Altair, Inomize, and Veriest.

Of course, Cadence will have a "booth" at the expo, too. Come and chat with us about:

• Digital Design and Signoff
• Custom/RF
• System/PCB
• Verification
• Design and Processor IP
• Cloud Solutions
• Learning and Support
• Cadence Academic Network
• Anything else Cadence, I'm sure we can find someone to answer your question

Tchotchkes

Yes, there are giveaways as always. You get a bigger choice of nicer things the more points you earn. You can earn points by filling in your surveys after presentations, visiting partner booths (including the Cadence one), and so on. The more you actively participate in CadenceLIVE Israel, the more points you earn.

Learn More

For more details, see the CadenceLIVE Israel page, which also includes a link for registration.

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