The last week of February is Embedded World (or, in fact, embeddedworld since they fashionably use all lower case). It is 26th to 28th February in the Exhibition Center. It is the same week as MWC Barcelona, DVCon (San Jose), and SPIE Advanced Lithography Conference (also San Jose). Cadence is attending all four events. See posts this week for details of the others.

Nuremberg

Nuremberg (Nürnberg in German) is famous for Nuremberg sausages, which are smaller than normal German sausages, but very tasty. If it is your first visit, then you have to try them. Beer and sauerkraut are pretty much obligatory. One thing it is not famous for, though, is car racing. That would be Nürburg where the Nürburgring is to be found.

There is a lot of history at Nuremberg, which used to be the regional capital. Last year, the weather didn't cooperate and it was -12ºC (10ºF) so not really sightseeing weather. It wasn't really setting-up-a-booth weather either, with the exhibit hall doors wide open so forklifts could get in and out, and the heating off.

Nuremberg Castle is old...really old. Built in around 1030. Luginsland Tower was built in 1377. Frauenkirche was built in 1361 (that's it in the photo below). In 1695 Pachelbel became the organist at St Sebaldus church, and somewhere around 1700 wrote Pachelbel's Canon. Oh, and trivia fact for the next wedding you are at, since no wedding seems to be able to do without it: it's not a canon, it's a passacaglia.

Keynotes

There are two keynotes at embedded world:

• Tuesday 26th 1.30pm to 2.30pm. Jim Tung, Fellow at Mathworks: Developing Game-Changing Embedded Intelligence
• Wednesday 27th 1.30pm to 2.30pm. Jean-Marc Chery, CEO of ST Microelectronics: Embedded Intelligence for the Next Wave of Smart Systems—Opportunities and Challenges on the Edge

Despite the different titles and the different backgrounds of the presenters, both are actually about artificial intelligence at the edge. Here's a sentence from Jim's abstract:

Predictions abound that AI will power a massive shift in the roles that computers play in our personal and professional lives: implementing automated driving functionality, predicting maintenance of industrial equipment, delivering intelligent home health care systems and robots, and more.

And one from Jean-Marc's:

Whether it is a smart home appliance, a personal fitness or heath monitor, a smart factory robot, or the advanced safety systems in our car, these systems are acquiring ever increasing levels of sophistication thanks to embedded electronics, software and the possibility to connect ...This talk looks at some of these opportunities and challenges, including the different approaches to distributing processing across a system and the role AI can play down to the smallest smart system nodes.

Papers

Cadence is presenting two papers at the conference itself:

• Power-Efficient AI Processors for Perception and Decision Making in Autonomous Vehicles Lazaar Louis, February 27, 11:30am – 12:00pm
• Shift Left for Software Development Using Virtual Platform Emulation Hybrids Frank Schirrmeister, February 27, 5:00pm – 5:30pm

Exhibits

Cadence is at booth 4-116 (in Hall 4). Many of the demos are automotive-focused.

We will be showing:

• Face detection running Tiny YOLOv2 (You Only Look Once) on Tensilica Vision P6 DSP.
• Gender detection using Inception v3 on Tensilica Vision P6 DSP (note that this demo and the previous one are running together on the same P6 core...it has enough processing power to do both).
• Pedestrian recognition (on the Dreamchip automotive platform).
• Audio demo showing the Tensilica HiFi 4 DSP in the NXP i.MX RT600 with DSP Concepts TalkTo audio front end in a smart speaker.
• Vayyar radar demo. I don't know what they are showing but I think automotive is the way to bet.
• Sigrity signal and power integrity solution (focused on EMC problems, IR and thermal problems, and automotive Ethernet).

More Details

To get free registration for the show, use the magic word B401954 on the registration page. You will get a barcode. When you arrive at the exhibition, don't try and find a registration desk to redeem your barcode---as you would normally, just use it at the entry turnstile. With Teutonic efficiency, it will both admit you and print your badge on the spot.

This is the Cadence embedded world page.

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