Martin Lund on the Future of IP (Video Interview)

As SoC complexity continues to rise, more IP is being utilized, and the quality and completness expected from IP is increasing rapidly. The IP industry needs to change to meet these new expectations, or risk becomming part of the problem they are actually trying to solve.

Martin Lund, Senior Vice President at Cadence, was recently interviewed at DAC2012 by EE Times’ Brian Fuller. Martin laid out a vision for commercial IP, describing requirements for integration, test benches, certification environments, integrity models, and test chips to deliver high quality, reliable IP that will truly reduce costs and improve time to volume.

Check out the interview here: http://video.eetimes.com/playlist-video/dac-2012/1653470487001/eetimes-live-stream-dac-2012-martin-lund/1675544149001 

Neil Hand