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Breakfast Bytes

Featured

What Is Zonal Architecture? And Why Is it Upending the Automotive Supply Chain?

Earlier this week I wrote about the electric vehicle (EV) transition, how it is happening…

Paul McLellan
Paul McLellan 5 May 2023 • 7 min read
ota , Automotive , tier-1 , featured , zonal architecture

The Automotive Electric Vehicle Transition

The only really interesting part of the automotive industry is the electric vehicle…

Paul McLellan
Paul McLellan 1 May 2023 • 8 min read
Automotive , Electrification , featured , ev , nev

Richard Goering, 1952-2023

I have some sad news to report. Richard Goering passed away last month at the age…

Paul McLellan
Paul McLellan 27 Apr 2023 • 3 min read
featured , Richard Goering , EETimes
Breakfast Bytes

Latest blogs

Embedded World 2018: Dreaming of Electric Cars

I am at embedded world in Nuremberg. One thing that is not here is warm weather.…

Paul McLellan 27 Feb 2018 • 7 min read

How Many Journalists per Square Acre?

It doesn't matter how low your standard is for science journalism, the journalists…

Paul McLellan 27 Feb 2018 • 5 min read
kilowatt , degree , kilowatt hour

Patents: Licensed by the Ton

I wrote recently about What Happens in a Patent Lawsuit? Today, I want to look at…

Paul McLellan 26 Feb 2018 • 8 min read
patent , troll , non-practising entity , cross-licensing , npe

How Do You Get to Be CEO?

I wrote last week about Being CEO and I said that I'd done it twice in my career…

Paul McLellan 23 Feb 2018 • 6 min read
board , management , chief executive officer , leadership , CEO

What's For Breakfast? Video Preview February 26th to March 2nd 2018

https://youtu.be/wq86edcqTdw Coming from Building 10 lobby (camera Sean) Monday…

Paul McLellan 22 Feb 2018 • less than a min read
fec , patent , journalism , Embedded World , forward error correction

Paul Kocher: Differential Power Analysis and Spectre

Paul Kocher is a legend in security. A couple of weeks ago SiFive hosted a seminar…

Paul McLellan 22 Feb 2018 • 11 min read
security , risc-v , Spectre , Paul Kocher , sifive

Is Big Brother Watching You?

I recently came across a fascinating piece by Paramal Satyal . He is Nepalese although…

Paul McLellan 21 Feb 2018 • 6 min read
security , cookie , webbkoll , advertising

embedded world 2018 Preview

It's nearly time for embedded world 2018 (yes, it likes to be trendy and put it all…

Paul McLellan 20 Feb 2018 • 5 min read
Automotive , embedded world 2018 , 22fdx , Vision DSP , Tensilica , ADAS , GlobalFoundries

Why 1 Is Not a Prime Number

It's Presidents' Day and Cadence is on holiday. So time for me to write about something…

Paul McLellan 19 Feb 2018 • 6 min read
PI , fundamental theorem of algebra , fundamental theorem of arithmetic , tau , central dogma of biology

Suddenly You Are CEO. What Do You Do Next?

We've covered sales , marketing , and application engineering . Let's go up to the…

Paul McLellan 16 Feb 2018 • 7 min read
board , chief executive officer , CEO

What's For Breakfast? Video Preview February 19th to 23rd 2018

https://youtu.be/M3p1Luf4mtk Coming from Guangzhou, China (camera Carey Guo) Monday…

Paul McLellan 15 Feb 2018 • less than a min read
cookie , Spectre , Paul Kocher , CEO , Embedded World , 3rd party cookie

Zombies

What is a zombie? It depends on who you ask. Venture capitalists talk about zombies…

Paul McLellan 15 Feb 2018 • 8 min read
android , unix , iOS , zombie , linux , venture capital

What Happens in a Patent Lawsuit?

One of the presentations in the exhibit hall, at the Chiphead Theater, was What Happens…

Paul McLellan 14 Feb 2018 • 10 min read
expert witness , DesignCon , patent , lawyer , patent lawsuit

9½ Years to Pluto, No Go-Arounds

Here's the scene. You are Alice Bowman, who in 2018 will give a keynote at DesignCon…

Paul McLellan 13 Feb 2018 • 7 min read
pluto , mu69 , DesignCon , new horizons

Advanced Packaging Needs Advanced Tools

At the recent DesignCon, Cadence's John Park presented Advanced Packaging Trends…

Paul McLellan 12 Feb 2018 • 5 min read
vsdp , virtuoso system design platform , Virtuoso , OrbitIO , more than Moore , 3D packaging

Application Engineers Are Like Gold

I wrote recently about my experiences Running a Salesforce , and one of the key aspects…

Paul McLellan 9 Feb 2018 • 4 min read
application engineers

Warsaw to Canary Islands to Madrid to Staten Island to California: Michal's Jour…

Some people grow up in the US, go to high school, get into a good engineering or…

Paul McLellan 8 Feb 2018 • 8 min read
logical equivalence checking , LEC , Stanford , verplex , Berkeley , Poland , Formal verification

What's For Breakfast? Video Preview February 12th to 16th 2018

https://youtu.be/wwioFa3JGuc Coming from the Cadence basketball court (camera…

Paul McLellan 7 Feb 2018 • less than a min read
PCB , pluto , packaging , patent , more than Moore , PCB design , zombie , CEO

Oz and Ziyad Look to the Future of JasperGold

At last year's Jasper User Group, the two-day event was opened by Oz Levia, VP of…

Paul McLellan 7 Feb 2018 • 4 min read
Jasper User Group , JUG , formal , JasperGold , Formal verification , verification

Fooling Neural Networks

I wrote recently about various aspects of modeling , not just transistor models,…

Paul McLellan 6 Feb 2018 • 4 min read
security , neural networks , CNN

The Old Order Changeth: Samsung Takes the Crown

The most famous line of Tennyson's poem Morte D'Arthur is "The old order passeth…

Paul McLellan 5 Feb 2018 • 6 min read
Intel , Memory , flash , Samsung , mobile

DesignCon: PCB and Packaging Take Center Stage

You wouldn't really know it from the name, but DesignCon is all about the design…

Paul McLellan 2 Feb 2018 • 8 min read
si/pi , EMI , DesignCon , deep learning , Power Integrity , machine learning , Signal Integrity , dnn , CNN , neural network

DesignCon: SI, PI and EMI Have a Threesome

DesignCon 2018 opened with a keynote panel on the subject of SI, PI, and EMI Challenges…

Paul McLellan 1 Feb 2018 • 8 min read
DesignCon , Power Integrity , Signal Integrity , electromagnetic interference

Open-Source IP in Government Electronics

At the RISC-V conference late last year, one of the keynotes was by Linton Salmon…

Paul McLellan 31 Jan 2018 • 6 min read
risc-v , dod , darpa

All Models Are Wrong; Some Are Useful

"All models are wrong, some are useful.” This remark is attributed to the statistician…

Paul McLellan 30 Jan 2018 • 9 min read
climate , model , digital , SPICE

TSMC 30 Years Ago Today

At IEDM in December, Gary Dagastine is one of the people responsible for press relations…

Paul McLellan 28 Jan 2018 • 6 min read
Taiwan , fabless , TSMC , chips and technologies , foundry

City Slickers Marketing

Last week I talked about sales in Running a Salesforce . This week it is the turn…

Paul McLellan 26 Jan 2018 • 4 min read
steve blank , city slickers marketing , marketing

Coventor Annual Panel: The Next Five Years

For the last few years at IEDM, Coventor have run an evening panel session looking…

Paul McLellan 25 Jan 2018 • 8 min read
asml , KLA-Tencor , Lam Research , nova , Coventor , GlobalFoundries , IEDM
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